Square Yards
Brand Identity
We chose to highlight their accessible solutions in a charming manner, reminiscent of a childhood relic.
The classic Dots and Boxes game was conceptualized by French mathematician Edouard Lucas and is played by every Indian schoolkid growing up. The game’s distinct design is built around the square shape. Each completed block represents one tile and is marked by the initial of the person who ‘owns’ it. In Hindi, it is also called the ‘Ghar’ (lit. ‘home’), which lends us an effective ownership of the titular shape.
This device also lends itself beautifully to extensions, with a hero square always taking center-stage. Joining all these dots together is our brand tagline, which continues the theme of seamless simplicity.
To show how Square Yards provides a consumer with an end-to-end service, we've used the classic game of 'connect the dots' as our inspiration.
This helps us in easily explain how Square Yards helps 'connect' various steps of the home-buying process together for its consumers. Further, these can be used as a layout to show floor plans and blueprints.
As shown, one can even mask real images in these shapes to drive their message home.
