Trell

Brand Identity Redesign
UX/UI

Trell is India’s largest lifestyle videos and shopping app where people can discover latest fashion trends, makeup tutorials, fitness routines, travel videos, recipes and more. It’s a community of over 100 million users and 15 million creators, with content available in 8 different languages.

Through our unique and playful identity system, we have tried to encapsulate the diverse community of people that Trell represents. A simple rounded word mark and a million different Trell moods, that’s what the visual language is all about.

The identity extends in the form of unique stroke-like illustrations which are derived from a shopping bag loop translated to both, characters and objects. They instantly bring the playful vibe of the brand to the forefront. The uniqueness of each of these also leaves a personal, friendly touch for our audience.